About This Video
Multi-talented Yung Joc sums up what it’s like to be an entrepreneur.
Background & Context
As someone who’s lived and breathed the music and radio world for over 30 years, I can tell you that Yung Joc’s entrepreneurial journey is one for the books. It’s not everyday that you see a hip hop artist successfully transition into the business world. But Yung Joc is not your average artist. His ability to balance his musical career and his entrepreneurial ventures is a testament to his relentless work ethic and business savvy. This video provides a glimpse into the mindset of a true hustler, someone who doesn’t shy away from challenges and sees opportunities where others see roadblocks. It’s a story that matters because it challenges the stereotypes surrounding hip hop artists and offers a fresh perspective on entrepreneurship.
Key Takeaways
- Yung Joc’s entrepreneurial spirit is inspiring
- Being an entrepreneur requires a strong work ethic
- Challenges can be turned into opportunities
- Hip hop artists can successfully transition into business
- Yung Joc challenges stereotypes surrounding hip hop artists
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.


