About This Video
There are a lot of things that we have been taught as kids that don’t always apply in life. Especially with changing trends, apps ad tech. Here I tell you why the saying “Treat Others The Way You Want to be Treated” is actually horrible advice..
Background & Context
You know, they say experience is the best teacher and after 30 years in this business, I can attest to that. We all grew up with the golden rule, ‘Treat others the way you want to be treated’, but let me tell you, in the ever-evolving world of music, radio, and now tech, this advice is outdated. It’s not about treating others as we want to be treated, but how they want to be treated. This is the key to success in an industry that thrives on individuality and uniqueness. Tune in as I unravel why this seemingly noble principle may actually be holding you back in the digital age.
Key Takeaways
- Understanding individuality is key to success
- The golden rule is outdated in the modern world
- Treat others as they want to be treated
- Adapting to change and trends is crucial
- Respecting uniqueness leads to growth
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.


