About This Video
I usually buy these Premier Protein shakes from Costco often but noticed this when I purchased a box this week. I spit it out all over my car after taking a big swig of it after a workout and my shirt still stinks from the smell the next day and the stain in my shirt is hard. Paid $29.00 for the box and this is not the first time they have had a recall. I’m done. Beware
Background & Context
As someone who’s spent decades in the music and radio industry, I know the importance of maintaining a healthy lifestyle and using reliable products, especially when it comes to fitness and nutrition. This recent unfortunate experience with Premier Protein shakes, a product from Costco, points to a potentially larger issue. It’s not just about a ruined shirt or a wasted $29.00, but about the trust consumers place in companies to deliver quality and safe products. When that trust is broken, especially repeatedly through recalls, it can be hard to regain. This episode also raises questions about quality control in big-name stores and the possible implications on consumer health.
Key Takeaways
- Repeated recalls can erode consumer trust in a product
- Quality control is vital for consumer health
- Big-name stores must ensure product safety
- Product reviews can influence purchasing decisions
- Customer complaints need to be addressed promptly
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.


