About This Video
Prince took the song “Party Up,” originally written by Morris, for his Dirty Mind album. In exchange, Prince offered Morris either money or a record deal. Morris chose the record deal and decided to join an existing band called Flight Time as the drummer. This led to the formation of what eventually became known as The Time.
Background & Context
Morris Day’s game-changing decision to take a record deal over cash for his song ‘Party Up’ was pivotal for the music industry. I’ve been in the business for over three decades, and let me tell you, this was a bold, brave move. But Morris was visionary. He saw the opportunity not just in the immediate, but in the long run. Joining Flight Time as a drummer, he helped shape what would become The Time – a band that would leave an indelible mark on the music scene. His choice led to the creation of a sound that influenced generations of artists. This story isn’t just about one man’s decision; it’s about the power of foresight in the music industry.
Key Takeaways
- Morris Day chose a record deal over immediate cash
- His decision led to the formation of The Time
- The Time significantly influenced the music industry
- The importance of long-term vision in music
- How one decision can shape a career in music
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
