About This Video
Jam and Terry Lewis, a legendary production duo, have left an indelible mark on the music industry over the past three decades. Their journey, characterized by creativity, innovation, and a deep respect for artistic integrity, spans a diverse array of collaborations with artists from The SOS Band to Janet Jackson, Usher, New Edition, and even The Human League, illustrating their versatility and influence.
The duo’s origins are rooted in their childhood, where their style was born out of necessity. Unable to afford sophisticated clothing, they shopped at thrift stores, tailoring old suits to fit them. This early experience in improvisation and creativity later translated into their music production. Their iconic look of hats and sunglasses became their “superhero outfit,” a symbol of their
Background & Context
Being in the room when Jimmy Jam and Terry Lewis created Force MD’s ‘Tender Love’ was an experience that still gives me chills. Their innovation, creativity, and respect for artistic integrity are simply unmatched. This duo has shaped the sound of modern music, transcending genre boundaries with ease and creating hits for artists as diverse as The SOS Band, Janet Jackson, and even The Human League. Their contribution to the music industry is unparalleled, and their story is a testament to the power of creativity and collaboration.
Key Takeaways
- Jimmy Jam and Terry Lewis’ creativity and innovation have shaped the modern music industry
- Their respect for artistic integrity has driven their diverse collaborations
- Their versatility is illustrated in their work with a wide range of artists
- The duo’s influence can be heard across genres
- Their story is a testament to the power of creativity and collaboration
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
