About This Video
Jam and Terry Lewis, a legendary production duo, have left an indelible mark on the music industry over the past three decades. Their journey, characterized by creativity, innovation, and a deep respect for artistic integrity, spans a diverse array of collaborations with artists from The SOS Band to Janet Jackson, Usher, New Edition, and even The Human League, illustrating their versatility and influence.
The duo’s origins are rooted in their childhood, where their style was born out of necessity. Unable to afford sophisticated clothing, they shopped at thrift stores, tailoring old suits to fit them. This early experience in improvisation and creativity later translated into their music production. Their iconic look of hats and sunglasses became their “superhero outfit,” a symbol of their
Background & Context
This story is a testament to the impact of the legendary production duo, Jimmy Jam and Terry Lewis, who have been a creative force in the music industry for over three decades. I’ve had the privilege of seeing their journey up close – a journey that has been marked by innovation, creativity and a deep reverence for artistic integrity. Their collaborations with iconic artists across diverse genres, from The SOS Band, Janet Jackson, to Usher, reveal their adaptability and influence. Born out of necessity, their unique style took root during their childhood, and it’s been a joy to see how they’ve shaped and evolved the music landscape.
Key Takeaways
- Jimmy Jam and Terry Lewis’ impact on the music industry is undeniable
- Their innovative and creative approach has led to iconic collaborations
- Their musical style and versatility were born out of necessity during their childhood
- They have a deep respect for artistic integrity, setting them apart in the industry
- Their journey is an inspiring testament to the power of creativity and innovation in music
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
