About This Video
Watch the full video above.
Background & Context
September 18, 2023, a date that echoes in the annals of music history. I remember it vividly, the day when the industry took a seismic shift. It’s not often that you witness such a transformative moment – a day when the music industry pivots, reassessing its values and operations. This story matters because it’s about that very pivot, the new era in music that we’re living in now. This is a tale of resilience, innovation, and the relentless pursuit of art. A reminder that music, in its purest form, will always find a way. Brace yourself, you’re about to get a front-row seat to music history in the making.
Key Takeaways
- The music industry’s significant shift
- Importance of resilience and innovation in music
- The transformative power of art
- Witnessing a historic moment in music
- Understanding the new era of music industry
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.


