About This Video
Watch the full video above.
Background & Context
Having spent over three decades in the music and radio industry, I’ve seen how elements outside of our control can impact the smallest of things. This video, ‘Rain in LA, not friendly to new umbrellas’, is a perfect metaphor. We’re always rushing to get the newest, the best, the most hyped-up. But sometimes, Mother Nature has other plans. This story matters because it’s a reminder that we’re not always in control. That the latest isn’t always the greatest. That sometimes, the best course of action is to step back, let the rain fall, and appreciate what we have.
Key Takeaways
- The newest isn’t always the best
- We can’t control everything
- Appreciation for what we have
- The unpredictability of Mother Nature
- The importance of patience
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
