About This Video
With all the music options today who will win. Radio, Podcasting, festivals, NFTs, social media and more.
Background & Context
In my 30+ years in the music and radio industry, I’ve seen mediums rise and fall, but the current music landscape is by far the most diverse I’ve ever seen. The question isn’t who will win, but how they will coexist to create a richer music ecosystem. Radio, Podcasting, festivals, NFTs, and social media all have their unique charms and challenges. This story matters because understanding these dynamics is key to navigating the future of music. Whether you’re an artist, a fan, or an industry player, your ability to adapt will depend on your understanding of these options.
Key Takeaways
- Radio, Podcasting, festivals, NFTs, and social media are all viable music platforms
- Understanding each platform’s unique dynamics is crucial
- No one platform will ‘win’; a coexistence is more likely
- Adaptability will be key in navigating the future of music
- This diverse music landscape creates a richer music ecosystem
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
