About This Video
Jimmy Jam and Terry Lewis, a legendary production duo, have left an indelible mark on the music industry over the past three decades. Their journey, characterized by creativity, innovation, and a deep respect for artistic integrity, spans a diverse array of collaborations with artists from The SOS Band to Janet Jackson, Usher, New Edition, and even The Human League, illustrating their versatility and influence.
The duo’s origins are rooted in their childhood, where their style was born out of necessity. Unable to afford sophisticated clothing, they shopped at thrift stores, tailoring old suits to fit them. This early experience in improvisation and creativity later translated into their music production. Their iconic look of hats and sunglasses became their “superhero outfit,” a symbol of
Background & Context
Hearing Jimmy Jam and Terry Lewis discuss their musical journey is tantamount to a masterclass in music history. I’ve known these guys personally for decades, and their passion for pushing boundaries while maintaining an artist’s authentic voice is what sets them apart. From Prince to The Human League, their ability to adapt to different genres and artists while maintaining their unique sound is unparalleled. This video is a peek behind the curtain into their creative processes, the stories behind their collaborations, and the respect they command in the industry. It’s a must-watch for anyone who appreciates the art of music production.
Key Takeaways
- The duo’s deep respect for artistic integrity
- Their versatility across multiple genres and artists
- Insight into their unique creative processes
- The anecdotes behind some of their most famous collaborations
- Their influence and legacy in the music industry
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
