About This Video
Watch the full video above.
Background & Context
Listen, I’ve been in this game for a long time. I’ve seen artists rise, fall, and rise again. I’ve seen Jennifer Lopez in the studio, pouring her heart and soul into her music. So when a JLo album flops, it’s not just another headline for me. It’s a sign of the times. The music industry is changing. Streaming platforms and social media are redefining what success looks like. It’s not simply about selling albums anymore. But don’t count JLo out just yet. This is a woman who’s thrived in the face of adversity, who’s reinvented herself time and again. She’ll bounce back. You can bet on that.
Key Takeaways
- The music industry is evolving
- Success is not solely based on album sales anymore
- Jennifer Lopez is known for her resilience
- Streaming platforms and social media play a significant role in music success
- Jennifer Lopez will likely bounce back from this setback
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
