About This Video
Full episode: Does Tank Know the Secret to R&B Longevity? 👉 https://youtu.be/AqaNGAiPDr8
Tank opens up about R&B, success, legacy, and what it takes to build a career that lasts. In this conversation, he talks about the evolution of R&B, why the genre still matters, and how artists can create staying power beyond one hit record.
He also breaks down the business side of music, including ownership, songwriting, marketing, touring, performance, and the importance of understanding how the industry really works. Tank shares lessons from his own journey as an artist, writer, producer, performer, entrepreneur, and media personality.
From his thoughts on new R&B artists to the value of storytelling, stage presence, mentorship, and legacy, this interview shows why Tank remains one of the most re
Background & Context
Having been in the music industry for over 30 years, I’ve seen artists come and go. But Tank is different. In this video, he shares his wisdom about the music industry, particularly R&B, and how to build a career that lasts. He understands that it’s not just about talent, but also about understanding the business side of things. His insights are invaluable for any artist wishing to make it in the music industry and stay there. This isn’t just an interesting watch, it’s an essential one for anyone who’s serious about music.
Key Takeaways
- Understanding the business side of music is crucial for longevity
- R&B still matters and has evolved over the years
- Ownership and songwriting are key aspects of the music industry
- Marketing, touring, and performance are all important for success
- Creating staying power goes beyond just making one hit record
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
