About This Video
We just read a study that at any given time 94% of Americans listen to the radio. Are you one of those people? We’re curious about what you listen to… Podcasts, streaming music, NPR, Talk, National shows, etc. What do you like or dislike about listening to the radio, if you listen. Let us know in the comments… thanks for participating.
Background & Context
Having been in the music and radio industry for over 30 years, I’ve seen the transformation of radio from a primary source of entertainment to a platform competing against streaming services. But this study shows that radio still holds a significant place in American lives. It’s fascinating to see how radio continues to meet the diverse needs of listeners, offering everything from podcasts to talk shows. Your input here is critical. Understanding what you enjoy about radio helps the industry evolve and thrive. So, let’s have a conversation. Are you part of that 94%? What are your preferences? Your dislikes? The radio world wants to know.
Key Takeaways
- Radio is still a significant part of American lives
- Radio meets diverse needs of listeners
- Listener’s feedback is critical for the industry’s evolution
- Radio competes with streaming services
- The radio world values your opinion
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
