About This Video
There has been a lot of reporting and online debate about what happened between Luenell and DeDe in the Morning, but much of the conversation has focused on the moment itself without explaining the radio-industry dynamics behind it.
In this edition of 30-Plus Years In, Radio Facts founder Kevin Ross breaks down the situation from an industry perspective, including why Luenell may have felt overlooked, how early-morning radio interviews are viewed by entertainers, and how the balance of power between radio stations and talent has changed over the years.
The video also looks at DeDe McGuire’s role as a nationally syndicated morning-show host, K104’s importance in Dallas radio, Kevin’s attempt to get additional context from George “Geo” Cook, and the broader business questions surrounding t
Background & Context
Having been in this industry for over 30 years, I’ve seen it all. The recent situation between Luenell and DeDe is more than just a single moment. It’s a reflection of the dynamics that shape the radio industry. As entertainers, it’s common to feel overlooked. And this is particularly true in early-morning radio interviews, where the balance of power can often skew towards those behind the mic. This video isn’t just about a headline-grabbing incident – it’s about understanding the pressures and politics at play within our industry.
Key Takeaways
- The Luenell and DeDe situation reflects larger industry dynamics
- Entertainers often feel overlooked in radio interviews
- Early-morning radio can skew the balance of power
- Understanding the industry is key to understanding the incident
- This video goes beyond the headlines to provide insight into radio industry dynamics
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
