About This Video
Full episode: Big Tigger on V-103 – What the Headlines Missed 👉 https://youtu.be/Qouc2fNujL4
UPDATE: Since this video was recorded, Big Tigger has reportedly been arrested and released on bond. The charges are allegations, not a conviction. This video was recorded before the arrest, but the business analysis still applies because it explains what V-103, Audacy, advertisers, legal, HR, and corporate radio may have to consider now that the situation has moved from public controversy to formal legal risk.
Big Tigger, V‑103 & Audacy: what the headlines missed about the radio business behind this situation. In this episode of 30 Plus Years In, brought to you by Radio Facts, we break down how a controversy around a high‑profile morning show host really plays out inside a major radio company.
Background & Context
Being in the industry for over three decades, I’ve seen first-hand how such events can shake the foundations of a radio station. Big Tigger’s arrest, though an allegation, could affect V-103’s reputation and business. Audacy, as a parent company, will have to swiftly manage this crisis; from advertisers pulling out to potential HR issues, the impact could be vast. Regardless of the outcome, this situation underlines the importance of crisis management in the radio industry.
Key Takeaways
- Even allegations can adversely affect a radio station’s reputation
- Crisis management in the radio industry is crucial
- Advertisers may react negatively to such situations
- HR policies may be put under scrutiny
- Parent companies like Audacy need to manage such crises effectively
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
