About This Video
Big Tigger, V‑103 & Audacy: what the headlines missed about the radio business behind this situation. In this episode of 30 Plus Years In, brought to you by Radio Facts, we break down how a controversy around a high‑profile morning show host really plays out inside a major radio company.
Instead of gossip, this is a radio business case study. We look at how Audacy’s Chapter 11 restructuring, debt reduction, and national brand strategy affect decisions about Big Tigger’s role on V‑103 in Atlanta. You’ll see how ownership, balance sheets, advertisers, and talent contracts shape what happens when a personality becomes the story.
What you’ll learn in this video:
Why morning drive shows like Big Tigger’s on V‑103 (WVEE) are the most valuable daypart in radio
How Audacy’s bankruptcy and fina
Background & Context
In my three decades in the industry, I’ve seen situations like Big Tigger’s unfold countless times. This isn’t just about a morning show host. It’s a deep dive into the inner workings of radio business, where high-profile personalities and corporate restructuring collide. This episode isn’t feeding you gossip – it’s giving you a behind-the-scenes look at how Audacy’s Chapter 11 restructuring and strategy shifts impact those on the front lines. Big Tigger’s story is crucial because it highlights the reality of radio’s business side and how it affects those we listen to every day.
Key Takeaways
- Understanding the radio business behind Big Tigger’s situation
- Insights into Audacy’s Chapter 11 restructuring
- How debt reduction and national brand strategy impacted Big Tigger
- The realities of being a high-profile morning show host in a major radio company
- The influence of corporate decisions on radio personalities
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
