About This Video
Full episode: Big Tigger on V-103 – What the Headlines Missed 👉 https://youtu.be/Qouc2fNujL4
UPDATE: Since this video was recorded, Big Tigger has reportedly been arrested and released on bond. The charges are allegations, not a conviction. This video was recorded before the arrest, but the business analysis still applies because it explains what V-103, Audacy, advertisers, legal, HR, and corporate radio may have to consider now that the situation has moved from public controversy to formal legal risk.
Big Tigger, V‑103 & Audacy: what the headlines missed about the radio business behind this situation. In this episode of 30 Plus Years In, brought to you by Radio Facts, we break down how a controversy around a high‑profile morning show host really plays out inside a major radio company.
Background & Context
As a seasoned veteran of the music and radio industry, I’ve seen my share of controversy. Big Tigger’s recent arrest and release on bond is indicative of the challenges that radio personalities and their employers face in these situations. The allegations against Tigger have yet to be proven in court, but the fallout is immediate and tangible. From V-103 to Audacy, advertisers, legal teams, HR, and the corporate radio world, the impact of this situation will be felt and must be managed with careful consideration. It’s crucial to remember that these incidents are more than just headlines, they’re pivotal moments that can redefine careers and the industry itself.
Key Takeaways
- The impact of legal issues on a radio personality’s career can be significant.
- Allegations can affect not only the individual involved but also their employer and associates.
- Advertisers, legal teams, and HR departments must navigate these situations delicately.
- Corporate radio also feels the impact when a popular personality faces controversy.
- These incidents can redefine careers and the industry at large.
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
