The former OpenAI enterprise sales leader joins as ElevenLabs says enterprise customers now drive most of its business.
ElevenLabs has hired Ashley Kramer as chief revenue officer, a move that puts a seasoned enterprise sales executive in charge of the company’s global revenue push as demand for AI voice and interaction tools keeps climbing.
Kramer arrives from OpenAI, where she led enterprise sales during a period the company says enterprise revenue outpaced consumer revenue and adoption spread across Fortune 100 companies. Her background also includes senior roles in sales, marketing and product at GitLab, Alteryx and Tableau, companies that each saw customer and revenue growth during her tenure.
Enterprise revenue is now the center of the business
The hire comes as ElevenLabs says enterprise customers now account for 55% of its revenue. The company says its agents handle more than 15 million conversations each week and that customers include Meta, Stripe, Klarna, Hasbro and Deutsche Telekom.
That mix points to where the company is placing its bet: not on novelty, but on utility. ElevenLabs says adoption is spreading across customer support, sales, marketing, product and business operations, with the bigger challenge now being how to make AI feel useful, intuitive and trusted in real-world interactions.
For a company built around voice and conversational AI, that is the commercial test. The models may be powerful, but if the interaction feels robotic or disconnected from the user’s intent, the pitch weakens fast. ElevenLabs is trying to solve that by building AI models and agents that can be personalized for brands and adapted to different contexts and geographies.
Kramer takes on revenue, partnerships and customer strategy
In her new role, Kramer will lead ElevenLabs’ global revenue function, oversee its partnership ecosystem and work directly with customers and partners. The company is framing the appointment as part of a broader push to scale from product adoption into a full enterprise platform for AI interaction.
Kramer said the central challenge in the AI era is how systems interact with people. If AI sounds cold or fails to understand intent, she said, people will not trust it to solve problems. She said ElevenLabs is building what she called a human-AI interaction platform for businesses, governments, creatives and audiences.
That language matters. ElevenLabs is not just selling a tool; it is selling a layer of customer experience. For enterprise buyers, that means the revenue story depends on whether the product can move from experimentation to embedded workflow. Kramer’s job is to make that transition happen at scale.
Why this hire matters now
ElevenLabs says the majority of its business now comes from helping large companies streamline operations and build new customer experiences that generate revenue. That is a different sales motion from consumer adoption, and it requires a leader who has worked inside the kinds of companies now buying the technology.
That is the significance of Kramer’s background. She has led teams at companies that sold into enterprise buyers, managed growth across multiple functions and worked at the level where product, sales and customer demand have to line up. ElevenLabs is betting that experience will help it deepen relationships with large customers and expand its partnership base at a time when the market for AI interaction tools is getting crowded and more competitive.
The company’s message is clear: the next phase is not about proving AI can talk. It is about proving it can do business.
