The New York indie has planted a 6,000-square-foot base in Marylebone, built around studios, songwriting rooms and event space.
Patrick Moxey has put Helix Records and Payday Music Publishing on the ground in central London, opening a European hub in Marylebone that is built less like a corporate outpost and more like a working music house.
The New York-headquartered independent has taken over a six-story Georgian townhouse and turned it into a 6,000-square-foot base with offices, recording studios, event and performance space, songwriting rooms and content creation areas. The recording setup includes seven rooms in all: four studios and three songwriting suites.
Developed with Miloco Studios, the rooms are equipped with audio systems from ATC, Augspurger, PMC and Genelec. The London site joins Helix and Payday venues in Los Angeles and New York, which have hosted Louie Vega, DJ Premier and San Holo.
A London base built for writers, producers and artists
The company is framing the move as a long-term play for artist and songwriter development, not just a satellite office. Moxey said the new European base was designed as a music-focused environment where creativity could “genuinely flourish.”
He pointed to the kind of creator-friendly label spaces he saw in London in the 1980s and 1990s, naming Island Records as an example of the sort of place artists and songwriters actually wanted to spend time in. His point was blunt: the industry risks losing that connection if it treats talent like a remote transaction.
The new hub is meant to keep that in-person bond alive while still serving the digital side of the business through studios, content rooms and social media platforms.
Who built the space
The London hub was designed and project managed by Bernadette Cruz, Director for Payday Music, and Alice Anselmetti, General Manager for Payday Music. Their names sit behind a space that is being presented as both operational and creative, with enough room for sessions, events and content work under one roof.
That matters for a company like Helix and Payday, which has been positioning itself around both publishing and recorded music. A space like this gives the business a place to host writers, producers and artists without pushing them through separate systems for every part of the process.
Moxey’s long game for Helix and Payday
Moxey’s career has moved through management, label building and publishing. He started out managing Gang Starr, Beenie Man, Jamiroquai and Sly & Robbie, then founded Payday Records in 1992 as a hip-hop label. Early releases included work by Jay-Z, Jeru the Damaja, Mos Def and J Dilla.
In 2022, he launched a new label group and entered a global strategic alliance with Warner Recorded Music for Helix and Payday Records. Global digital distribution runs through Warner’s independent services arm, ADA Worldwide.
Helix’s roster includes AR/CO, Jamie Jones, Shimza and Marshall. The London hub gives that roster, and the publishing side behind it, a physical base in one of the world’s most important music cities. For Moxey, the bet is that the right room still matters.
