The Believe-owned distributor has tapped Lambert to lead TuneCore’s growth, partnerships and artist outreach across France and French-speaking markets.
TuneCore has named Noémie Lambert head of its France business, putting a veteran of Spotify France, Universal Music France, Groover and Audio Network in charge of one of the company’s most important local markets.
A local hire for a market TuneCore wants to keep growing
The appointment was announced Wednesday and comes from Brian Miller, TuneCore’s chief business officer, and Basile Beaugendre, regional head of TuneCore, Europe, who will be Lambert’s direct report. Her remit is straightforward: grow TuneCore’s business in France and French-speaking countries, deepen community ties, and line up marketing and industry partnerships that can give artists’ releases more lift in those markets.
Miller said TuneCore needs people on the ground who understand how artists work in their home markets. He framed Lambert’s job as part of the company’s push to attract and keep self-releasing French-speaking artists who want to build careers on their own terms.
Lambert will also work with Believe and TuneCore’s global marketing and communications teams to build brand awareness in France and align local operations with Believe Group’s broader strategy.
Lambert’s path runs through distribution, sync and partnerships
TuneCore said Lambert brings more than a decade in the business. She joins from Audio Network, where she was sync manager, branded content & ads, with responsibilities spanning creative music supervision, licensing and business development.
Before that, she worked at Spotify France as a marketing and partnerships coordinator for EMEA, then moved to Universal Music France to help develop Spinnup, the label’s distribution platform. She later joined Groover, where she worked on artist services and distribution through Groover Obsessions.
Lambert said independent artists have more access to opportunity than ever, but also face a more complicated path to success. She said her goal is to make TuneCore the first place French artists think of when they want to build a sustainable career, at home and internationally.
France remains a key market for TuneCore and Believe
TuneCore said it has become the “platform of choice” for self-releasing artists in France, pointing to Marseille rapper TK as one example. TK’s track “Coachella,” a collaboration with GIMS, was released through TuneCore on August 14 and reached No. 2 on YouTube’s trending music chart in France, according to the company.
Beaugendre, who had led TuneCore France since 2019 before being named regional head of TuneCore, Europe, in May, said he spent years building TuneCore France into the company’s premier distribution destination for independent French artists. He said Lambert is the right person to keep that momentum going.
The move lands as TuneCore continues to reshuffle its international leadership. Cyrus Chen was promoted to regional head of TuneCore, APAC, in May, Andi Arya Dwi Putra was named head of TuneCore, Indonesia, in July, and Miller was promoted from chief revenue officer to chief business officer in April.
France is the world’s sixth-largest recorded music market, with recorded music revenues of $1.21 billion in 2025, up 3.9% year over year, according to SNEP. TuneCore, acquired by Believe in 2015, distributes to more than 150 download and streaming stores worldwide. Believe itself reorganized its global structure in July, unifying its commercial division with product, tech and operations. The Paris-based company operates in more than 50 countries, employs over 2,000 people and generated more than $1 billion in revenue in 2024.
The Lambert appointment follows another busy week for Believe and TuneCore. On Tuesday, the companies announced a global licensing partnership with AI music platform Suno, covering “participating repertoire” from both companies. That deal came just over four months after Believe and TuneCore began blocking distribution of tracks made on unlicensed AI platforms, including Suno, on April 30.
