About This Video
Watch the full video above.
Background & Context
As a music and radio industry veteran, I’ve seen my fair share of storms, both literal and figurative, but this one is different. We’re talking about Rain in LA, a city notorious for its sunshine, and the havoc it’s wreaking on new umbrellas. It’s like a strange metaphor for the industry – newbies coming in with their shiny expectations, only to be battered by the unexpected. This video is more than just an amusing take on weather anomalies, it’s a commentary on how preparedness and adaptability are key in any industry, especially ours.
Key Takeaways
- LA’s notorious weather can be unpredictable
- New umbrellas symbolize newbies in the industry
- Adaptability and preparedness are key
- The industry can be as unpredictable as the weather
- The video is a metaphorical commentary on the industry
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
