About This Video
After 30+ years in the music and radio industry, I’ve learned lessons they don’t teach in any business school. From surviving toxic environments to knowing when someone is wasting your time — these are the hard truths I wish someone had told me at 25.
In this episode:
– Why carrying childhood guilt will destroy your business relationships
– How to spot people who never take responsibility (and why you should run)
– The chasing vs. running dynamic in business and life
– Why your elders’ scars are your best research
This isn’t motivational fluff — it’s real talk from someone who was actually in the room.
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Background & Context
Three decades in the music and radio business has taught me more than any textbook or lecture. I’ve been in the trenches, dealt with the egos, and navigated the politics. I’ve seen dreams shattered and stars born overnight. I’ve seen relationships crumble under the weight of guilt and blame, and the toxic dance of chasing and running. I’ve learned hard truths that no one told me when I started at 25. Now, I’m here to share those lessons, not only for those in the music industry, but for anyone looking to survive and thrive in any business.
Key Takeaways
- Childhood guilt can sabotage your professional relationships
- It’s vital to identify people who never accept responsibility and avoid them
- Understanding the dynamics of chasing and running can save you a lot of heartache
- Your elders’ scars can be your guideposts
- Recognizing time-wasters is crucial for productivity
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
