About This Video
I usually buy these Premier Protein shakes from Costco often but noticed this when I purchased a box this week. I spit it out all over my car after taking a big swig of it after a workout and my shirt still stinks from the smell the next day and the stain in my shirt is hard. Paid $29.00 for the box and this is not the first time they have had a recall. I’m done. Beware
Background & Context
Quality control seems to be a recurring issue with Premier Protein shakes, a product many of us in the industry rely on for quick nutrition. This isn’t the first time they’ve had recall issues. Normally, I’d chalk it up to an isolated incident, but when it happens repeatedly, it raises red flags. It’s not just about the $29.00 we shell for a box; it’s about trust. We trust these brands to provide us with safe, quality products. But when that trust is broken, it’s hard to look past. This isn’t just an industry issue; it’s a consumer rights issue. We must hold these companies accountable.
Key Takeaways
- Quality control is crucial for consumer trust
- Repeated recalls raise serious concerns
- Consumers have a right to safe, quality products
- Accountability is necessary in the industry
- Brand trust, once broken, is hard to regain
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.


