About This Video
For years, I depended on others to help me with my websites, which were my primary business. Despite spending thousands of dollars trying to improve speed and SEO, I could never consistently rank at the top of Google. Since the industry has been undergoing a major flux in 2024, I decided to take matters into my own hands.
Using AI, I built a new career as a developer. I dedicated a solid month of days, nights, and weekends teaching myself coding, terminal prompts, cPanel, WHM, and WP-CLI. If you don’t know what all of that is, that’s okay—what matters is that after years of trial and error, I’ve finally figured out why my website was dragging.
I understand how programmers work. They need consistent jobs, and I can’t blame them for doing surface-level fixes. However, the true effort to r
Background & Context
In my 30+ years in the music and radio industry, I’ve seen the rise of the internet from a novelty to the lifeblood of business. I’ve seen countless peers struggle with website speed and SEO, pouring money into fixes that never seemed to stick. Not anymore. This journey of self-education I embarked on, from coding to cPanel, was fueled by the industry flux in 2024. It’s a testament to anyone who’s ever felt stuck that it’s never too late to learn. It’s about getting your hands dirty and taking control of your own destiny. This story matters because it proves that we have the power to redefine ourselves and conquer our challenges, one line of code at a time.
Key Takeaways
- Website speed and SEO are crucial for online business success
- Dependence on others for technical help can be costly and ineffective
- Dedication to self-learning can equip you with necessary skills
- Taking matters in your own hands leads to empowerment
- The industry’s constant evolution requires adaptability
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
