About This Video
The legendary Madd Hatta out of Houston radio talks about his new gig working for a college station and how he plans to integrate digital trends and his radio skills to bring a different kind of radio to Houston and beyond
Background & Context
I’ve known Madd Hatta for years, and he’s always been a pioneer in the radio industry. His move to college radio is not a step back, but a leap forward. By integrating digital trends into this traditional medium, he is revolutionizing how we think about radio. College radio is where the future of music and radio lies, and Hatta is right there at the forefront. This isn’t just about Houston. His influence reaches far beyond, shaping the future of radio on a national level. It’s a bold move, but that’s Madd Hatta for you. Always pushing the envelope, always thinking ahead.
Key Takeaways
- Madd Hatta is taking radio into the future
- College radio is a breeding ground for innovation
- Digital integration is key to radio’s survival
- Hatta’s influence is not limited to Houston
- Bold moves define Madd Hatta’s career
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
