About This Video
We just read a study that at any given time 94% of Americans listen to the radio. Are you one of those people? We’re curious about what you listen to… Podcasts, streaming music, NPR, Talk, National shows, etc. What do you like or dislike about listening to the radio, if you listen. Let us know in the comments… thanks for participating.
Background & Context
Being in this industry for over three decades, I can tell you that radio is far from being extinct. The study revealing that 94% of Americans listen to the radio at any given time doesn’t surprise me. It’s the sense of connection, the human voice, the community that radio brings – something streaming platforms often lack. Whether it’s the morning drive, the news hour, or late-night talk shows, radio offers a unique blend of entertainment, information, and companionship. I encourage everyone to participate in this conversation. Your listening habits, your likes, and dislikes, they all matter because they shape the future of radio.
Key Takeaways
- Radio continues to hold a strong presence in the American media landscape
- The human connection and community aspect make radio unique
- Listening habits of the audience shape the future of radio
- Radio offers a unique blend of entertainment, information, and companionship
- Public participation in discussions about radio is important
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.


