About This Video
We just read a study that at any given time 94% of Americans listen to the radio. Are you one of those people? We’re curious about what you listen to… Podcasts, streaming music, NPR, Talk, National shows, etc. What do you like or dislike about listening to the radio, if you listen. Let us know in the comments… thanks for participating.
Background & Context
As someone deeply rooted in the music and radio industry, I find this statistic incredibly compelling. It reaffirms the power radio still has, even in the era of digital music and streaming platforms. We’re looking at 94% of Americans tuning into radio – that’s a massive audience, folks. It’s not just about playing music; it’s about connecting, informing, and entertaining. Whether it’s the latest tunes, podcasts, or talk shows, radio continues to shape our cultural and social landscapes. Your feedback is invaluable in understanding your preferences and shaping the future of radio broadcasting.
Key Takeaways
- Radio remains a powerful medium even in the digital age.
- A whopping 94% of Americans still listen to the radio.
- The radio isn’t just for music; it offers a variety of content.
- Radio plays a crucial role in shaping our cultural and social landscapes.
- Audience feedback is crucial for the future of radio broadcasting.
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.


