About This Video
We just read a study that at any given time 94% of Americans listen to the radio. Are you one of those people? We’re curious about what you listen to… Podcasts, streaming music, NPR, Talk, National shows, etc. What do you like or dislike about listening to the radio, if you listen. Let us know in the comments… thanks for participating.
Background & Context
As a 30+ year veteran of the music and radio industry, the radio’s continued relevance is heartening to me. The fact that 94% of Americans are still tuning in is a testament to radio’s enduring power. Whether it’s podcasts, streaming music, NPR, talk shows, or national shows, the radio continues to be a constant companion for many. With its distinct ability to reach out to various demographics, radio provides a sense of connection and community. However, like any other platform, it’s not without its flaws. Understanding your preferences and dislikes can help shape the future of radio. So, let’s keep this conversation going. Your input is invaluable.
Key Takeaways
- Radio continues to have an enduring presence
- Different formats appeal to various demographics
- Radio provides a sense of connection and community
- Understanding listener preferences can shape the future of radio
- Your feedback is instrumental in the evolution of radio
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.


