About This Video
We just read a study that at any given time 94% of Americans listen to the radio. Are you one of those people? We’re curious about what you listen to… Podcasts, streaming music, NPR, Talk, National shows, etc. What do you like or dislike about listening to the radio, if you listen. Let us know in the comments… thanks for participating.
Background & Context
As someone who’s spent over three decades in the music and radio industry, I’m always curious about how people are consuming content. That 94% of Americans tune into the radio is a testament to its enduring relevance. But what are they listening to? Traditional radio shows, streaming music, podcasts, NPR? Each of these mediums has its own unique appeal. I’ve been a part of this audio revolution, watching as the industry evolved from vinyl records to streaming services. So, I invite you to share your radio habits. This is more than a survey; it’s a conversation about the future of audio entertainment.
Key Takeaways
- Radio remains relevant with 94% of Americans tuning in
- People’s listening habits range from traditional radio to streaming services
- The industry has seen a massive shift from physical formats to digital
- Understanding listener preferences can shape the future of audio entertainment
- Your radio habits matter, they contribute to the ongoing evolution of the industry
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.


