About This Video
We just read a study that at any given time 94% of Americans listen to the radio. Are you one of those people? We’re curious about what you listen to… Podcasts, streaming music, NPR, Talk, National shows, etc. What do you like or dislike about listening to the radio, if you listen. Let us know in the comments… thanks for participating.
Background & Context
In my three decades in this business, I’ve seen the transition from AM/FM to the rise of podcasts and streaming services. Radio is still the cornerstone of music discovery, and these numbers confirm its importance. It’s not just about the music; it’s about the connection with the host, the community, and the world. Listeners want to hear their favorite songs, yes, but they also crave the news, stories, and human connection that radio provides. Whether it’s talk radio, national shows, or the trusted local DJ, radio continues to be a vital medium.
Key Takeaways
- Radio is far from irrelevant, with 94% of Americans tuning in.
- Music, news, and talk shows continue to be popular radio formats.
- The human connection provided by radio hosts is irreplaceable.
- Radio provides a sense of community, which is especially important in today’s isolated world.
- The transition to digital hasn’t killed radio, it’s simply evolved it.
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
