About This Video
Big Tigger, V‑103 & Audacy: what the headlines missed about the radio business behind this situation. In this episode of 30 Plus Years In, brought to you by Radio Facts, we break down how a controversy around a high‑profile morning show host really plays out inside a major radio company.
Instead of gossip, this is a radio business case study. We look at how Audacy’s Chapter 11 restructuring, debt reduction, and national brand strategy affect decisions about Big Tigger’s role on V‑103 in Atlanta. You’ll see how ownership, balance sheets, advertisers, and talent contracts shape what happens when a personality becomes the story.
What you’ll learn in this video:
Why morning drive shows like Big Tigger’s on V‑103 (WVEE) are the most valuable daypart in radio
How Audacy’s bankruptcy and fina
Background & Context
Having been in this industry for over three decades, I’ve seen the rise and fall of many radio personalities. Big Tigger’s situation with V-103 and Audacy is not just about an individual, but it’s a reflection of the evolving dynamics of the radio business. As we dive into the details, we not only learn about Tigger’s predicament but also the challenges faced by major radio companies in today’s digital age. This story is important because it uncovers the implications of corporate restructuring, debt reduction, and national branding strategy on the lives of those who entertain us every morning.
Key Takeaways
- The impact of Audacy’s restructuring on its employees
- The role of debt reduction in shaping radio content
- How national brand strategy influences the fate of radio hosts
- The unseen business side of radio entertainment
- Big Tigger’s situation as a case study for understanding radio industry dynamics
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.
