About This Video
Watch the full video above.
Background & Context
What’s up, folks? Kevin Ross here. I’ve been in the music industry for over 30 years, and I gotta tell ya, talent is talent, no matter where it’s found. This guy, playing a cheap piano at Costco, is a prime example. Don’t get me wrong, gear matters, but it’s the touch, the feel, the soul of the musician that really brings the music to life. I’ve seen kids on street corners with more groove than some signed artists. So, remember, it’s not about the price tag on your instrument, it’s about the passion in your heart. This guy’s got it. Keep playing, man. Keep playing.
Key Takeaways
- Talent can be found in the most unexpected places
- The instrument doesn’t make the musician, the musician makes the instrument
- Passion is more important than expensive gear
- Music is about soul, not material wealth
- Never underestimate someone based on their circumstances
About Kevin Ross
Kevin Ross is a music and broadcast industry veteran with more than
30 years of firsthand experience spanning radio programming, on-air
talent, record promotion, voice work, publishing, and digital media.
He has worked every side of the business — from the air studio to
the boardroom — and built one of the longest-running digital platforms
dedicated to Black radio and music industry coverage.
30 Plus Years In is where that experience lives on video.


